Identity crisis
I often have to help companies identify themselves, who they are, who they want to be and why. So you analyse every aspect of the business, from the people, to the products or services, to it’s operation methods. And often I wonder and have problems pinning that down for myself. That becomes a problem when [...]
Becoming an integrated designer means survival in the current market
Six years ago when I was still at art school the push was to specialise, you move from doing all arts in the first year to design in the second, and 3rd moving into either advertising, print, or digital media. You got a job in whatever field you decided to choose. It never made sense [...]
